Guide for Women Exporters: How to Access the Canadian and International Markets

Guide for Women Exporters: How to Access the Canadian and International Markets

Welcome to the Guide for Women Exporters to Access the Canadian and International Markets! Whether you’re involved in any export sector, this guide provides essential insights and recommendations to support your export journey. It can be used alongside TFO Canada’s Guide to Exporting and other sector-specific Market Information Papers.

We recognize that exporting is highly competitive and requires thorough preparation. Our goal is to equip you with the tools necessary to effectively communicate with buyers in both Canadian and international markets, surpassing their expectations and building strong business relationships.

Discover export opportunities for women on the Canadian import market which reached $757.4 billion at the end of 2022. Learn about Canada’s diverse culture, consumer trends and the growth of ethnic and speciality markets fueled by record-high immigration rates.

This guide offers insights on connecting and collaborating with like-minded peers and tapping into a supportive network of women entrepreneurs who share your ambitions. Master effective communication with valuable insights on crafting elevator pitches, using email effectively, and leveraging social media platforms to engage with buyers.

Prepare for export promotion activities with strategies for thorough preparation before, during, and after trade shows and missions. Learn about export documentation, pricing strategies, negotiations, transportation, logistics, and key export processes.

Find free resources to support you in boosting your exporting business.

Get ready to seize the possibilities that lie ahead. Download our guide and embark on your journey towards international success as a woman exporter.